1) Pilot Purgatory
Looks like
- Endless proofs-of-concept and demos without production value
- ‘Learning’ milestones replace outcomes
- No clear path from pilot to capabilities
Impact
- Executive patience erodes; perceived AI fatigue
- Teams disengage; talent attrition to competitors who ship
How to break it
- Choose one high‑value, low‑complexity use case with 90‑day outcomes
- Publish a promotion checklist from pilot → productized capability